How to get the most out of your corporate video shoot
Corporate videos are a powerful tool for businesses to showcase their brand, products, and services. They can be used for marketing, training, and internal communication purposes. However, a successful corporate video requires careful planning and execution. In this article, we will discuss how to get the most out of your corporate video shoot.
Why Corporate Videos Are Important
Corporate videos are an effective way to communicate your brand's message to your target audience. They can help you establish your brand identity, showcase your products or services, and build trust with your customers. Here are some reasons why corporate videos are important:
Engage Your Audience
Videos are more engaging than text or images. They can capture your audience's attention and keep them interested in your message. According to a study by Wyzowl, 84% of people say that they have been convinced to buy a product or service by watching a brand's video.
Increase Brand Awareness
Corporate videos can help you increase brand awareness by showcasing your brand's personality, values, and mission. They can also help you reach a wider audience through social media and video sharing platforms.
Improve SEO
Videos can improve your website's search engine ranking. According to a study by Forrester, websites with videos are 53 times more likely to rank on the first page of Google search results.
Planning Your Corporate Video Shoot
Before you start filming, it's important to have a clear plan in place. Here are some steps to follow when planning your corporate video shoot:
Define Your Goals
The first step is to define your goals for the video. What do you want to achieve with this video? Is it to promote a new product, educate your audience, or showcase your company culture? Having a clear goal in mind will help you create a more focused and effective video.
Identify Your Target Audience
Knowing your target audience is crucial for creating a successful video. Who are you trying to reach with this video? What are their interests, pain points, and demographics? Understanding your audience will help you tailor your message and make it more relatable to them.
Develop a Script
A script is the backbone of your video. It should include the main message you want to convey, the key points you want to cover, and the call to action. Make sure your script is concise, engaging, and aligns with your brand's tone and voice.
Choose the Right Location
The location of your video shoot can have a significant impact on the final product. Choose a location that is relevant to your message and visually appealing. If you're showcasing your office or products, make sure they are clean and well-lit.
Hire a Professional Video Production Team
While it may be tempting to save money and film the video yourself, hiring a professional video production team can make a significant difference in the quality of your video. They have the expertise, equipment, and resources to create a high-quality video that will make your brand stand out.
Tips for a Successful Corporate Video Shoot
Now that you have a plan in place, it's time to start filming. Here are some tips to help you get the most out of your corporate video shoot:
Use Natural Lighting
by LinkedIn Sales Solutions (https://unsplash.com/@linkedinsalesnavigator)
Natural lighting can make a big difference in the quality of your video. Whenever possible, try to film in a well-lit area with natural light. This will make your video look more professional and save you time and money on lighting equipment.
Keep it Short and Simple
Attention spans are getting shorter, and people are more likely to watch a shorter video than a longer one. Keep your video short and to the point. This will help you keep your audience engaged and get your message across more effectively.
Use Visual Aids
Visual aids such as graphics, animations, and charts can make your video more engaging and help you explain complex concepts. They can also help you break up the video and make it more visually appealing.
Include Testimonials
Testimonials from satisfied customers or employees can add credibility to your video. They can also help you showcase the benefits of your products or services in a more relatable way.
Don't Forget the Call to Action
by Nigel Tadyanehondo (https://unsplash.com/@nxvision)
A call to action is a crucial part of any marketing video. It tells your audience what you want them to do after watching the video. Whether it's to visit your website, subscribe to your channel, or make a purchase, make sure to include a clear and compelling call to action in your video.
Post-Production Tips
Once you have all the footage, it's time to edit and finalize your video. Here are some tips to help you make the most out of the post-production process:
Use High-Quality Editing Software
Investing in high-quality editing software can make a big difference in the final product. It will give you more control over the editing process and allow you to add effects, transitions, and music to make your video more engaging.
Add Subtitles
Adding subtitles to your video can make it more accessible to a wider audience. It can also help you reach viewers who watch videos without sound, such as in public places or on social media.
Optimize for SEO
To get the most out of your video, make sure to optimize it for SEO. This includes using relevant keywords in the title, description, and tags, as well as adding a transcript of the video to your website.
Real-World Examples of Successful Corporate Videos
Here are some examples of companies that have used corporate videos to effectively showcase their brand and products:
Airbnb
Airbnb's "Live There" campaign used a series of videos to showcase the unique experiences travelers can have by staying in an Airbnb rental. The videos were visually appealing, emotionally engaging, and helped the company increase brand awareness and bookings.
Google's "Year in Search" videos have become a yearly tradition, showcasing the most searched topics and events of the year. These videos are emotional, thought-provoking, and help Google connect with its audience on a deeper level.
Conclusion
A successful corporate video requires careful planning, execution, and post-production. By defining your goals, understanding your target audience, and hiring a professional video production team, you can create a high-quality video that will help you achieve your business objectives. Remember to keep it short and simple, use natural lighting, and include a clear call to action to get the most out of your corporate video shoot.