The 4 Video Deliverables You Need from your Corporate Event

Corporate events have long relied on a tried-and-true format for video coverage: a 90-second promotional video packed with sweeping shots of attendees enjoying themselves, set to uplifting corporate music. While these videos have their place, showcasing a brand's ability to host and market an event, they fall short in one crucial area: delivering real value to the viewer. Today's audiences expect more; they want content that not only shows but tells and educates.

Set the scene with establishing B-Roll shots of interiors or exteriors.

1. 90-Second Promotional Overview

Yes, the classic event video still plays a crucial role. It serves as a high-level summary of your event, capturing the atmosphere and the broad strokes of what occurred. This video is perfect for stakeholders wanting a polished recap and can serve as a compelling piece of content to promote future events. However, this should only be the start of your video content strategy.

It’s always important to show the audience engagement with the presentations.

2. Event Photography

Never underestimate the power of still photography. Photos capture moments in a way that video simply can't. They are perfect for real-time social media updates during the event and can be used in post-event communication to maintain engagement with your audience. High-quality photographs are versatile and can be used across various platforms, including print media, online articles, and as a visual archive of your company’s milestones.

3. Short Soundbite Videos

Short-form videos or soundbites are where the real value of producing content for your event comes from, all social algorithms favour this content right now; but it also seems to be what all companies are neglecting right now. These clips should be around 30-60 seconds long and focus on the "golden nuggets" — key takeaways or memorable quotes from speakers. Unlike the broader promotional video, these snippets provide real value by focusing on content that can educate or inspire viewers. With 75% of videos on social media viewed without sound, including captions is crucial. These videos are not only more likely to be consumed and shared but also perform well under social media algorithms designed to favor engagement.

Build up to the event is easy to show with arrivals - brand assets are usually laid out and on show, using flyers, lanyards, banners etc.

4. Long-Form Content of Complete Talks

Full recordings of presentations or panels are what your videographer is there for - recreating your event digitally. Massively scale the reach of your event - That’s how we move your content into 2024! By posting these videos on platforms like YouTube, you not only cater to those who missed the event but also improve your SEO. Including a link to your website in the video description can drive traffic directly to your site, increasing leads and potential business opportunities.

Bonus: Leveraging Content for SEO

A smart move is to transcribe the talks and transform them into detailed blog posts or articles for your website. This not only helps in padding out your website's content but also boosts SEO efforts significantly. Each piece of content should be optimized with relevant keywords, making it easier for people searching for topics related to your event to find your website.

Remember to send your content to the stakeholders, presenters and attendees involved, tag them if necessary and allow them to spread the word of the event and your brand.